Wow, I'm guessing that google must be liking what they've seen with the previous reduction in hot trend phrases from 100 to 50 as they'e now (as of today (the 16th of December) dropped their number of "hot trend" items down to just the top twenty. In some ways I am disappointed because there is a lot of potential in the top one hundred hot trends to be able to find terms that someone could quickly rank for and garner a lot of sudden traffic to be able to convert well for some good adsense earnings.
However, there were some that made use of these for much more nefarious reasons. Attack sites.... see here's at least one way that it works.... so if the hot trend is some celebrities peephole video (yes there have been a LOT of searches for that....) some group throws together a page (or several) that target that phrase, rank somewhere in the top ten and get traffic. Then they do either a) a redirect from the bait page to a drive by download page or aggressive malware scan.... or b) on the destination page they may claim to have the video, but ALAS.... you don't have the correct driver to view it (or your flash player needs an update to view it....) please download the codec/update here... in each case the payload is malware and then you find your next few days spent searching for...
"how to remove guardpcs" or how to remoe system adware scanner 2010 or yet another of these rogue antivirus applications. Seriously, you may not be bit by these exact titles, but you will seriously regret your search.
That's at least one example of how the hot trends have been abused along with sites that simply use the rss feed and manage to get indexed and search traffic just from syndicating the hot trends feed. (Without adding anything to the discussion...) Of course, there are also the sites where people seem skilled in rambling on about..... "it looks like everyone is searching now for ____ _____. I don't really know what it is and am trying to find out more about ___ ____ but I'm sure once I find out about ____ _____ I will be able to fill you in on more information..." you get the gist. Please someone help these people to at least actually try to write something meaningful about the search phrase.
Anyway, I've done fairly well with trending topics and hope that they read better than the above examples. On to the earnings report for November.... the last month and a half or so have been hectic with other work (and sickness - H1N1). Anyway, I'm down a bit from Octobers great numbers, but we made it to 612.10 for November. I was a bit disappointed, but of course, you don't put in the time you don't get the results. So, the last week or so I've been working at organizing some outsourcing so that we can hopefully see some good results going forward.
This month is heading to match or better November, and if the outsourcing projects that I've started pay off, then we may see an increase around Christmas through New Years Eve. (Not to mention that I'm expecting that web traffic will probably be heavy that stretch with people taking off work, school and other activities around the holidays.
The best day I've ever had from adsense was bout 60 on a day in the week between Christmas and New Years. Obviously I'm hoping to repeat or best that this year - you never know. Anyway, my long term goals are focusing on more stable consistent search phrases. Short term hot trends can be big traffic and easier to rank for, but can be tiring to keep up with.
Speaking of which, I need to spend some time here coming up in going into more detail about researching a niche, ranking for pages and the like. Right now, I seem to have relatively low traffic search phrases and am in the process of "working my way up" to higher traffic search phrases. There is another thing I wanted to get into detail on as well and that is outsourcing and finding a way to budget for outsourcing because I think most will find that is the easiest way to really leverage their time well by giving someone else some of the long tedious tasks and making better use of your own time for either managing the outsourcing projects or managing your overall adsense business. Of course, at this point this post is getting much too long to start to delve into any of those areas, so I will leave them as a tease for the future.
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